SALESMANSHIP - 1cr
Personal and economic aspects of selling through the
actual selling process. Product analysis, buying
sales ethics and consumer buying habits.
RETAILING - 1cr
Merchandising, store operations, control and
credit, sales promotion, employee relations and
retail operations with balance between the sales,
buying and planning.
VISUAL MERCHANDISING - .5cr
An awareness of the various theories, styles and
designs applied in display is developed and taught
in this course. Students use basic visual
merchandising techniques to devise their own
displays and those in various retail settings.
MARKETING INTERNSHIP I - .5cr
Students intern with a variety of employers to
learn a specialized marketing area. Workplace
activities may include special projects, a sample of
tasks from different jobs or tasks from a single
occupation. This does not include financial
compensation.
WORK-BASED INTERNSHIP I - 1cr
(Elective) Select students fulfill the
Internship requirement by focusing on the PLATO
System. Designated modules are assigned by the
instructor.
APPLIED ECONOMICS - 1cr
The basic concepts of economics identified by
the National Council on Economic Education.
Theoretical learning is enhanced by the experience
of organizing and operating a business by a
computerized simulation and monthly visits from a
business consultant.
PERSONAL COMPUTER BASICS - .5cr
The foundation necessary for completing
Marketing concepts and projects. Some elements
include Windows, Letter styles and Print Shop.
ADVERTISING - 1cr
An introduction to the fundamentals of
advertising: promotions, effective messages and
advertising formats. Students design and create
advertisements.
MARKETING INTERNSHIP II - .5cr
Students intern with an employer to learn a
specialized Marketing area. Workplace activities may
include special projects and a variety of tasks from
different jobs in this establishment.
WORK-BASED INTERNSHIP II - .5cr
(Elective) Select students fulfill the
Internship requirement by focusing on the PLATO
System. Designated modules are assigned by the
instructor.
CO-OP I
- .5cr
(Elective) Instruction paralled by academic and
vocational studies is available to students with
permission of the instructor. A related job in the
marketing and retail field is usually compensated
financially.
YOUTH APPRENTICESHIP I
- .5cr
(Elective) A multi-year program beginning in the
junior year and combining school and work based
learning in a retail and marketing area. Designed to
lead into a related post-secondary program or an
entry level job or both. It may or may not include
financial compensation.
MARKETING RESEARCH - 1cr
Revolves around
marketing surveys which are designed, utilized and
evaluated by the students and a business mentor.
Basic techniques in marketing research are taught as
an important part of the learning-by-doing concept.
PERSONAL COMPUTER
APPLICATIONS - .5cr
Students will
develop budgets, checking programs, business cards,
letterheads and advertising projects. Microsoft Word
is used along with Printshop Deluxe..
HUMAN RESOURCE MANAGEMENT -
1cr
An analysis of the
personnel functions in business and industry are
studied. Topics to be covered include selection,
placement, training and the function of managerial
responsibilities in a business setting.
MARKETING INTERNSHIP III -
.5cr
Students intern with
an employer to learn about a specialized Marketing
Area. This may be excluded if Co-Op II or
Apprenticeship II is taken.
WORK-BASED INTERNSHIP III
- .5cr to 3 cr.
(Elective) Select students fulfill the
internship requirement by focusing on the PLATO
System. Designated modules are assigned by the
instructor.
CO-OP II - .5cr - 3cr
(Elective)
Instruction is paralleled by academic and vocational
studies in this two semester program. A related job
in the marketing and retail field is usually
compensated financially by a co-op station.
YOUTH APPRENTICESHIP II -
.5cr
(Elective) This
course combines school and work based learning in a
retail and marketing setting. It is designed to lead
into a related post-secondary program or an
entry-level job or both. Both full-time and
part-time employment are feasible.